This post will be dedicated to all of the ideas and sketches that we create for our Animation advert.
Ideas
We began by discussing the possible ideas that we could come up with. We began to think up several possible ideas, such as a stickmen fighting with stationary (to promote that "our" stationary brand is better by only having the stickman using our brand win the fight), dancing spoons (to promote "our" brand of tea, as the spoons are happiest being stirred in our tea), and then finally the idea of baking a cake. We thought this would be a rather good idea to do, as the idea was solid, easy to do and should look effective if we did it right. However, we decided against using clay figures for our advert for two different reasons:
1) Everyone else in our class were planning to use figures of some kind to portray their advertisement to the viewer. We simply wanted to stand out and be different from everyone else, so we decided to put ourselves into the video.
2) When using clay figures, it tends to be difficult to make the movement of the characters look fluid, and it takes a lot of practice to get to that standard of animating. We decided we would try not to use clay to represent any major movement, and instead decided to use our own bodies to "bake" the cake, albeit in a stop-motion style.
We later decided to make of of the ingredients necessary to make a cake out of clay, as it would make it much easier to fiddle about with them, and adjust each clay model into the position we required.
Sketches
This part of the post is dedicated to all of the sketches we have created for our advert. We will also write about each of the sketches to convey what each sketch represents.
Ideas
We began by discussing the possible ideas that we could come up with. We began to think up several possible ideas, such as a stickmen fighting with stationary (to promote that "our" stationary brand is better by only having the stickman using our brand win the fight), dancing spoons (to promote "our" brand of tea, as the spoons are happiest being stirred in our tea), and then finally the idea of baking a cake. We thought this would be a rather good idea to do, as the idea was solid, easy to do and should look effective if we did it right. However, we decided against using clay figures for our advert for two different reasons:
1) Everyone else in our class were planning to use figures of some kind to portray their advertisement to the viewer. We simply wanted to stand out and be different from everyone else, so we decided to put ourselves into the video.
2) When using clay figures, it tends to be difficult to make the movement of the characters look fluid, and it takes a lot of practice to get to that standard of animating. We decided we would try not to use clay to represent any major movement, and instead decided to use our own bodies to "bake" the cake, albeit in a stop-motion style.
We later decided to make of of the ingredients necessary to make a cake out of clay, as it would make it much easier to fiddle about with them, and adjust each clay model into the position we required.
Sketches
This part of the post is dedicated to all of the sketches we have created for our advert. We will also write about each of the sketches to convey what each sketch represents.
These are three of the character design sketches that Joel has drawn. These are basically drawings of myself and Joel that have been put into costume, with various details about the characters themselves annotated. The basic design for both characters were simply chefs outfits, which would be covered in various food stains of all sorts. The characters themselves would have but a single expression, a big cheesy grin, and would not blink. The characters would not walk either to keep with the stop-animation theme. Instead, they would stand up straight, and simply move about in that fashion (using stop-motion to make them move).
This is one of the sketches for our original idea of the animation set. The idea was to have myself and joel in front of a green screen, with a table in front of us. On the table would be the bowl and all the other clay models of the "ingredients' we would be using to 'bake' the cake. We were to use the green screen to allow each of the ingredients to move using special effects.
However, we decided against this as it would simply be too difficult to do within the time frame we had chosen. We decided on using an actual set instead, with the entire animation being just a close-up of the bowl (on it's new set), and also without any characters featuring in the animation. As opposed to characters, we decided to just have hands come in and do all of the 'baking'.
However, we decided against this as it would simply be too difficult to do within the time frame we had chosen. We decided on using an actual set instead, with the entire animation being just a close-up of the bowl (on it's new set), and also without any characters featuring in the animation. As opposed to characters, we decided to just have hands come in and do all of the 'baking'.
This is a simply but effective sketch of all the props (ingredients and the like) we would be needing for our advert. We decided agains't making the actual cake out of clay as it just wasn't cost effective, so we instead decided to buy an actual cake, as it would be much cheaper and more time-effective. We also decided agains't using a cooker, as it would simply be too fiddly to incorporate it into our stop-motion.
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